We do boring stuff and we make sure they remain boring.
Meetings are boring. Who talks about a meeting to his friends?
Air safety instructions are boring. Who pays attention to those?
Offices are boring. I don't care how large or small your office is.
The list goes on.
Imagine a meeting with no chairs? Worth talking about.
Imagine the cabin crew do the belly dancing before giving the saftey instructions. People will board just to see the crew dance.
Imagine an office that identifies your visitors, displaying their profiles on the your screen with the last visit date. You will get a lot of visits.
Think of boring stuff you do everyday. Think of ways to overcome it.